What is content strategy?

Back to Content Strategy

May 19 at 11:27 AM

The (marketing) content playbook has lots of interrelated variables; there are dynamics.

A niche increases the conversion rate but reduces the size of a target audience.

Variables

– the target audiences

– the availability of the target audience in the channel

– the topic

– the product, market fit

– the stage of conversation, problem, idea, solution, product e

– who we are ‘in relation to’ the above

Even in a single channel such as the website the exact same audience needs different content depending on the stage of buying research. Its a hard topic.

This is a place to record shared conversations.

If it sheds light on marketing and stops the entire industry wasting money, then we’ll all have more to live on.

1. Be Respectful:

Treat fellow members with kindness, empathy, and respect. Disagreements are natural, but personal attacks, harassment, hate speech, or discriminatory remarks will not be tolerated.

2. Keep it Civil:

Engage in constructive discussions and debates. Avoid inflammatory language, trolling, or intentionally disruptive behavior that hinders meaningful dialogue.

3. Stay on Topic:

Keep conversations relevant to the community's focus. Off-topic discussions should be redirected to the appropriate channels or forums.

4. Protect Privacy:

Respect the privacy and confidentiality of others. Refrain from sharing personal information without consent or engaging in unauthorized data collection.