Structuring Web Content: A Meta Example
We are building this hub to demonstrate an underlying structure to website content.
The success of website content is in meeting the needs of a wide range of people. The the nature of interest in a topic changes over time, in a predictable way. Structuring content around those and other aspects of our click audiences helps us create lots of value.
Problems to solve in Web Marketing
A foundation to successful projects is to better understand the problems we are solving.
Deep Dive Pages: Problems
These pages provide potential sources of marketing challenges:
- Economic Trends
- Platform Performance Decline
- Tragedy of the Commons
- Lack of Differentiation
- No Solution Sales
Opportunities Delivered
- Longevity of content
- Accelerating, compound returns
- The right clicks always work
- Website performance
- Company valuations
Solutions Overview (New Page)
Bridge the gap between problem awareness and specific solutions. Expand slightly on each challenge, provide more context and begin to frame the conversation around solving issues.
Key elements:
- Brief recap of challenges
- Introduction of the key strategic decision: choosing between web marketing, social networking, and partnering
- Overview of the pros and cons of each approach
- Clear call-to-action and link to specific solution pages
Specific Solution Pages (New Pages)
These pages dive deep into the strategies and tactics for each of the three main solution approaches: web marketing, social networking, and partnering. They provide actionable insights and help the reader determine which approach best fits their needs.
Key elements:
- In-depth exploration of the solution approach and its implications
- Detailed breakdown of strategies and tactics for implementation
- Case studies or examples demonstrating the effectiveness of the approach
- Comparison to the other solution options
- Strong call-to-action to engage with our services
